More people than ever are using the Internet to do research . . . especially when it comes to learning or finding the means to further their skills and knowledge. One sector that benefits more than most from promoting itself on the Internet is cooking schools. Because of the number of students on each cooking course being low, it is not cost effective to use the traditional media for extensive promotion and advertising. The Internet can provide the ideal medium for putting across your message to far more people in relation to your actual spend.

Consider the following:

• The average number of people on a cooking course is low.

• Because of the small scale of each course the operational costs have to be shared between just a few fee paying students and conventional advertising would make costs unacceptably high.

• It is therefore essential to keep costs to a minimum.

• Adding big advertising costs to such small numbers would make them unaffordable.

• This leaves the school with a quandary - how to promote the cooking school at little or no cost.

Can you afford just over £11 a month ($20 or €17) to promote your cooking school and increase your bookings?

Why is it so difficult to promote and market cooking schools?
Ways to sell a school	Traditional schools	Cooking Schools	Negatives for cooking schools	Positives for cooking schools
Glossy Brochure	Yes	No	Insufficient number of places Too expensive Out of date too soon Too many variations to vacations	None
TV advertising	Perhaps	No	Insufficient number of places Too expensive	None
Magazine Advertising	Perhaps	No	Insufficient number of places Too expensive	None
Newspaper Advertising	Yes	No	Insufficient number of places Too expensive	None
Leaflet distribution	Perhaps	No	Insufficient number of places Too expensive	None
Mailshot	Yes	No	Insufficient number of places Too expensive	None
Internet	Yes	Yes	Getting found amongst 56.1 million web sites	Low cost Not date sensitive Copy can be changed at no cost Potential to reach anyone interested in such schools The internet is becoming the accepted place to look for a cooking school

The obvious answer is to promote the cooking school via the internet because the price of web space and a domain name is inexpensive. However life is never that simple - you are trying to find the people who are interested in cooking schools in order to tell them about what you do . . . but if they have never heard of you how are you going to achieve this?

There are two possible types who will be interested in finding out about your cooking school:

• The person who is actively looking to take a course at a cooking school:

To find you they will use a search engine . . . but will they find you?
Google accounts for 80% of world searches. It is generally accepted that your site will not be found if it is not in the top two or three pages of results. To get continuous high ranking with Google you need a large, informative site directly related to the subject matter in question. It is not possible for those who run cooking schools to build such a website . . . they would not have time to run the school.

• The person who has never considered taking a course at a cooking school:

  To find you . . . well, how are they going to find you?

You now have the opportunity to promote your cooking school using the power of www.kitchenskill.com and www.hub-uk.com/cookingschools to get you found both on search engines and by people interested in food and cooking.

If you would like to find out more about this opportunity and how it works email info@kitchenskill.com